Digital Marketing Specialist
New
S
ScaleSourceDigital Marketing
South Africa. Kenya. Nigeria. Morocco. Philippines. India, Monday–Friday, 9am–6pm (Pacific, Central, or Eastern)Full-TimeMiddle
Salary1,250 - 1,500 USD per month
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Job Details
- Languages
- English
- Experience
- 2-5 years
- Required Skills
- Adobe PhotoshopDigital Marketing
Requirements
- 2-5 years of experience running end-to-end digital marketing campaigns with ownership of results.
- Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Proficiency in Adobe Photoshop and Premiere for creative edits and asset preparation.
- Experience running email or SMS campaigns using Klaviyo or Mailchimp.
- Fluent written English proficiency.
- Reliable high-speed internet connection.
- Professional setup for video communication (camera, lighting, sound).
- Proven ability to show up on time and meet commitments independently.
- Proactive monitoring of campaign performance to identify and flag issues early.
- Experience with ChatGPT or similar AI tools (preferred).
- Basic knowledge of SEO, Google Analytics, SEMrush, or HTML/CSS (preferred).
Responsibilities
- Plan, launch, and adjust paid campaigns on Meta, Google, and LinkedIn, changing budgets and targeting based on real-time results.
- Work with writers and designers to prepare ad copy and creative, verifying effectiveness against conversion data.
- Build and execute email and SMS campaigns in Klaviyo or Mailchimp, testing subject lines and timing to improve metrics.
- Use AI tools like ChatGPT to draft ad variations and improve execution speed.
- Analyze performance data on a regular schedule and determine actionable adjustments.
- Coordinate with design, content, and project managers to ensure campaign timelines are met.
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