Digital Marketing Manager
New
T
TwilioTechnology/CPaaS
Remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi)Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5–8 years
- Required Skills
- SalesforceGoogle AnalyticsSEODigital Marketing
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.
- Strong understanding of digital channels including SEM, SEO, paid media, social, email, and programmatic.
- Hands-on experience with CRM/marketing automation platforms such as Marketo and Salesforce.
- Proficiency in analytics platforms like GA-4, Tableau, and Looker.
- Experience with Account-based marketing (ABM) tools such as 6Sense or Demandbase.
- Excellent project management skills with the ability to handle multiple priorities.
- Strong communication and copy-editing skills in English.
- Proven ability to work cross-functionally with global, regional, and local teams.
- Experience building and guiding teams, directly or indirectly.
Responsibilities
- Design and implement digital strategies to drive demand creation and acceleration for the CPaaS portfolio.
- Collaborate with campaign, product, and field marketing teams to orchestrate regional channel mixes.
- Plan, execute, and optimize multi-channel digital marketing campaigns across search, display, paid social, email, programmatic, and SEO.
- Design and activate Account-based marketing (ABM) campaigns to support customer lifecycle and retention.
- Monitor, analyze, and report on marketing KPIs including CPL, ROAS, CTR, and conversion rates using analytics tools.
- Drive channel optimization strategies to maintain efficiencies, scalability, and establish best practices.
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