Digital Marketing Manager
New
T
TwilioCommunications/CPaaS
Remote - IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5–8 years
- Required Skills
- Project ManagementSalesforceSEODigital Marketing
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5–8 years of experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.
- Strong understanding of digital channels including SEM, SEO, paid media, social, email, and programmatic.
- Hands-on experience with analytics and CRM/marketing automation platforms such as GA-4, Marketo, and Salesforce.
- Experience with account-based marketing tools like 6Sense and Demandbase.
- Strong communication and copy-editing skills in English.
- Proven ability to work cross-functionally with global, regional, and local teams.
- Excellent project management skills with the ability to handle multiple priorities.
Responsibilities
- Collaborate with the campaign team to orchestrate digital journeys for target markets and audiences.
- Design and activate account-based marketing (ABM) campaigns to support customer lifecycle and retention.
- Plan, execute, and optimize multi-channel digital marketing campaigns including search, display, paid social, email, and programmatic.
- Monitor, analyze, and report on marketing KPIs such as CPL, ROAS, CTR, and conversion rates.
- Develop and maintain reporting frameworks to inform strategic decisions and campaign optimizations.
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