Senior CRM & Marketing Automation Specialist
T
Team ConnectIT Services
Warszawa, Centrum, Warszawa, Country code: PLFull-TimeSenior
Salary3114 - 3892 EUR per hour b2b currencySource=conversion; 2906 - 3632 CHF per hour b2b currencySource=conversion; 2671 - 3339 GBP per hour b2b currencySource=conversion; 3643 - 4553 USD per hour b2b currencySource=conversion; 13440 - 16800 PLN per hour b2b currencySource=original
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Job Details
- Languages
- English (C1)
- Experience
- 5+ years
- Required Skills
- ReportingCRM
Requirements
- 5+ years of experience in CRM or data-driven marketing.
- Proven ability to achieve business success through the execution of CRM activities.
- Strong analytical skills with experience in delivering successful CRM test concepts and reporting.
- Experience in customer lifecycle management with a focus on customer value and retention.
- Resilient and adaptable with the ability to work in a fast-paced, dynamic environment.
- Fluency in English, both spoken and written (C1 level).
- Self-starter mindset with strong collaboration skills to work across diverse teams.
Responsibilities
- Drive strategic audience and segmentation frameworks across product launch, always-on, post-purchase, and trigger-based journeys.
- Strategize and develop a customer contact playbook covering channels, frequency, and test-and-learn frameworks.
- Generate audience insights from first-party data to inform future campaigns.
- Develop and execute a roadmap for testing and optimizing CRM activities, including weekly performance reporting.
- Implement customer-first rewards and loyalty programs to drive retention and customer lifetime value.
- Collaborate with CDM, Commercial, Content, UX, CRO, and Brand teams to ensure flawless delivery of campaigns.
- Partner with stakeholders and agencies to prepare post-campaign evaluations and insights for presentation to leadership.
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