Marketing Automation Specialist
New
V
VisevenMarTech, Pharma
PoznanFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Upper-Intermediate English
- Experience
- 3+ years
- Required Skills
- SQLHTMLMicrosoft ExcelRESTful APIsDigital MarketingCRM
Requirements
- 3+ years of experience in digital marketing
- Knowledge of email marketing
- Experience with at least one ESP (Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.)
- Basic knowledge of HTML and Excel
- Upper-Intermediate English (speaking and writing)
- Systems thinking and willingness to dive into technical details
- Proactive life position and desire to constantly learn and develop
- Team player who can create and maintain a collaborative and inspiring work environment
- Experience with other communication channels (nice-to-have)
- Basic knowledge of SQL (Select) (nice-to-have)
- General understanding of digital marketing tools and services integration (API, databases)
Responsibilities
- Design and construct Customer Journeys in Marketing Automation tools
- Create segments in the Marketing Automation platform based on the given criteria
- Build and execute email campaigns to ensure the best outcomes
- Create and execute omnichannel campaigns using other channels (sms, messengers, etc.)
- Work within ready-made content assets for adding personalization and testing
- Work within other digital marketing tools (webinar platforms, chatbots, web analytics, etc.)
- Collaborate with the Campaign manager to streamline the workflow
- Provide consultations on technical questions about digital channels and campaigns
- Participate in the process of creating an integrated IT Omnichannel ecosystem for clients
- Monitor marketing campaigns for timely detection of bugs and errors
- Prepare initial reports on campaign results (raw data)
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