Sr Product Marketing Manager
New
C
ChainalysisBlockchain, Fintech
Remote - USAFull-TimeSenior
Salary$152K - $230K; Zone A: $173K – $230K; Zone B: $152K – $200K
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Job Details
- Experience
- 5–8 years
- Required Skills
- Artificial IntelligenceBlockchain
Requirements
- 5–8 years in product, solutions, industry, or B2B enterprise technology marketing.
- Experience in financial services, fintech, payments, or related regulated industries.
- Demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem.
- Exceptional writing and editorial judgment with the ability to create crisp, persuasive narratives.
- Strong understanding of enterprise buying journeys and sales motions in regulated, risk-sensitive environments.
- Ability to connect technical capabilities to business and operational value for both executive buyers and hands-on users.
- Collaborative self-starter, comfortable working across R&D, Sales, and technical teams.
- Experience with blockchain, digital assets, or crypto-native financial infrastructure (nice to have).
- Experience marketing AI-powered products, data platforms, or cybersecurity (nice to have).
- Familiarity with consumption- or usage-based pricing and packaging (nice to have).
Responsibilities
- Define and evolve the financial services value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different.
- Build messaging for priority buyer and user personas across compliance, risk, anti-fraud, investigations, and business leadership.
- Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction.
- Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays.
- Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings.
- Shape customer-facing value narratives for pricing, packaging, and commercial models, including business cases and ROI stories.
- Produce strategic content including first-call decks, solution briefs, talk tracks, discovery frameworks, and sales plays.
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