Sr Product Marketing Manager
New
G
G-PSaaS Global Employment
Our diverse, remote-first teams are essential to our success.Full-TimeSenior
Salary$152,000 - $190,000 plus variable compensation
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Job Details
- Experience
- 7+ years
- Required Skills
- Artificial IntelligenceSalesforceMarket ResearchData analytics
Requirements
- Bachelor’s Degree or equivalent.
- 7+ years in B2B SaaS Product Marketing with a track record in product launches, messaging, and driving feature adoption.
- Ability to turn market, customer, and competitive data into actionable GTM strategies.
- Exceptional storytelling skills with the ability to turn complex features into customer-centric value propositions.
- Experience planning product campaigns that drive both market excitement and measurable product usage.
- Proficient in using analytics and benchmarking to measure campaign success and pivot strategies.
- Familiarity with AI tech and strategies for improving efficiency.
- Ability to align Product, Sales, and Marketing teams toward a shared vision.
- Entrepreneurial 'owner' mindset with organizational skills to manage multiple priorities.
- Robust communication, presentation, and interpersonal skills, including comfort presenting virtually to large audiences.
Responsibilities
- Build a deep understanding of G-P’s customers, their pain points, and their goals.
- Develop compelling, differentiated value propositions.
- Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding.
- Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies.
- Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams.
- Design and lead launch product campaigns to drive awareness and adoption of new features.
- Design and refine marketing strategies to promote feature usage, including building new in-product capabilities.
- Drive cross-sell and upsell campaigns, leveraging customer behavior signals and in-product messaging channels.
- Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers.
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