Lifecycle Marketing Manager
New
A
ArcSiteB2B SaaS
RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Data AnalysisHubSpotCRM
Requirements
- 3–5+ years of experience in lifecycle, CRM, growth, retention, or marketing automation.
- Experience in B2B SaaS or a product-led/self-serve environment.
- Understanding of lifecycle marketing and PLG (Product-Led Growth) principles.
- Hands-on experience building lifecycle campaigns using ESPs or marketing automation platforms like Customer.io, HubSpot, Braze, Iterable, or Marketo.
- Experience with audience segmentation and personalization using behavioral or product-usage data.
- Strong copywriting skills with the ability to adapt messaging to different customer journey stages.
- Data-driven mindset with the ability to analyze performance and manage lifecycle reporting.
- Ambitious, curious, and coachable personality.
- Preferred: Experience with Customer.io.
- Preferred: Experience building in-app onboarding or tutorials using Pendo or Appcues.
- Preferred: Familiarity with product analytics tools like Mixpanel or Amplitude.
- Preferred: Familiarity with HubSpot, GA4, and ChartMogul.
Responsibilities
- Own and manage lifecycle programs across onboarding, engagement, re-engagement, and conversion for self-serve and sales-assisted audiences.
- Develop lifecycle campaigns that nurture users and leads toward paid conversion.
- Build a prioritized roadmap of evergreen lifecycle programs rather than relying on one-off campaigns.
- Own email and lifecycle messaging channels including in-app messaging, push, or SMS.
- Develop audience segments based on product usage, engagement, and behavioral signals.
- Partner with Product and Growth teams to develop onboarding and activation programs.
- Work with Customer Success and Marketing to develop programs for retention, churn reduction, and expansion.
- Establish a structured testing approach for messaging, content, and triggers to optimize performance.
- Track and report on lifecycle KPIs including conversion, pipeline, and revenue.
- Write and manage compelling lifecycle copy and monitor email deliverability and sender reputation.
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