Sr. Social Media Manager
New
L
Luxury PresenceReal Estate / AI
New York, NY / Los AngelesFull-TimeSenior
Salary135,000 - 160,000 USD per year
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Job Details
- Experience
- 4-6 years in social media or community management, with at least 2 years owning strategy.
- Required Skills
- Content creationData analytics
Requirements
- 4-6 years of experience in social media or community management.
- At least 2 years of experience owning social strategy.
- Deep working knowledge of platform behaviors for LinkedIn, Instagram, Reddit, YouTube, and TikTok.
- Ability to analyze engagement, reach, and conversion data to refine strategy.
- Strong brand voice discipline.
- Hands-on content creation or art direction capabilities.
- High level of professional judgment in ambiguous or fast-moving public scenarios.
- Ability to work cross-functionally with content, demand gen, sales, and leadership teams.
- Ability to maintain high quality standards while managing volume.
Responsibilities
- Build and publish a documented social strategy covering channel priorities, content pillars, posting cadence, and voice guidelines.
- Own a quarterly social-sourced pipeline target and establish reporting to connect social activity to business outcomes.
- Grow share of voice, reach, and follower count through core brand narrative and executive thought leadership.
- Manage community health metrics including engagement rates, response times, and sentiment analysis.
- Integrate social media support into wider marketing functions like newsletter distribution, video series, and webinar promotion.
- Exercise real-time judgment on social platforms for brand protection, engagement, and escalation decisions.
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