Corporate Marketing Operations Manager
A
Avalere HealthHealthcare Marketing
Manchester / Brighton / LondonFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOCRM
Requirements
- Proven experience in a marketing operations, digital marketing, or campaign management role.
- Experience in healthcare, life sciences, or professional services is ideal.
- Working knowledge of marketing automation platforms such as Marketo or equivalent.
- Proficiency with website CMS environments.
- Hands-on experience with paid social and search advertising (e.g., Google Ads, LinkedIn Ads).
- Understanding of CRM systems and the connection between marketing and CRM data.
- Strong analytical skills with the ability to interpret performance data and identify trends.
- Working knowledge of SEO/SEM fundamentals; familiarity with GEO is a plus.
- Experience developing and improving operational workflows and resourcing models.
- Strong communication and stakeholder management skills.
- Experience using AI-enabled tools for marketing effectiveness.
Responsibilities
- Develop and implement operational processes to improve team efficiency and collaboration.
- Manage and maintain the MarTech ecosystem, including system renewals and optimization.
- Coordinate resource requests with digital and creative partners, ensuring clear scoping and tracked delivery.
- Manage and optimize metrics and ROI reporting for marketing campaigns, including website traffic and social performance.
- Partner with digital specialists to manage website updates, CMS, SEO/SEM, and CRM integration.
- Project manage marketing campaigns, internal events, and the 'Within Reach' podcast.
- Translate performance data into actionable insights to inform strategic decision-making.
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