CRM Marketing Manager
New
C
CXM DirectFintech, Trading, iGaming
Fully RemoteFull-TimeMiddle
SalaryCompetitive, above-market compensation. KPI-linked bonus connected directly to CRM and business performance.
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Job Details
- Required Skills
- SQLCRMData analytics
Requirements
- Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
- Hands-on experience building automated customer journeys.
- Strong understanding of segmentation, personalization, triggers, and lifecycle strategy.
- Experience managing CRM across multiple markets and languages.
- Strong knowledge of email deliverability and campaign QA.
- Proficiency with CRM platforms such as Mailgun, Braze, Klaviyo, or similar.
- Strong analytical and data-driven mindset with the ability to work with technical and data teams.
- Excellent attention to detail for managing simultaneous campaigns.
- Ability to work independently in a fully remote environment.
- Experience in FX, fintech, trading, or igaming environments is highly desirable.
- SQL knowledge is a strong advantage.
Responsibilities
- Design and execute customer journeys across onboarding, activation, retention, loyalty, and churn prevention.
- Build and optimize automated CRM campaigns using tools like Braze, Klaviyo, or Mailgun.
- Develop customer segments, triggers, and logic for personalized communications.
- Manage multi-market CRM localization, including translation coordination and linguistic QA.
- Monitor email deliverability, list hygiene, and compliance with data and regulatory requirements.
- Analyze CRM performance metrics such as conversion rates, retention, churn, and incremental revenue.
- Execute A/B and holdout testing to continuously improve journey structure and messaging.
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