Director, Product Marketing
New
J
JobgetherHealthcare, Diagnostics
Remote work environment within the United States.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Stakeholder managementBudget managementMarket Research
Requirements
- Bachelor’s degree required; Master’s degree preferred.
- 10+ years of progressive product marketing experience within healthcare, life sciences, diagnostics, or closely related industry.
- Direct experience working with oncology-related portfolios.
- At least 5 years of people leadership experience.
- Experience managing departmental budgets, including annual operating plan development.
- Strategic planning and prioritization skills for broad, multi-product portfolios.
- Ability to influence product strategy and roadmap decisions through cross-functional partnerships.
- Experience operating within structured, cross-functional product launch processes.
- Strong analytical skills, including the ability to define KPIs and interpret performance data.
- Demonstrated success leading and developing teams across distinct product lines.
- Experience gathering, interpreting, and applying voice-of-customer insights.
- Willingness to travel approximately 30% overnight.
Responsibilities
- Lead overall product marketing strategy and positioning across the full portfolio of diagnostic and testing solutions.
- Define portfolio strategies to protect market share, accelerate growth, and expand market demand.
- Establish and monitor portfolio KPIs to refine strategies and allocate resources.
- Partner with Product Management to influence portfolio strategy and roadmap development based on customer insights.
- Collaborate with Commercial Launch Excellence to coordinate cross-functional launch planning and execution.
- Gather voice-of-customer insights to strengthen strategies and inform roadmaps.
- Lead, mentor, and develop a team of portfolio marketing managers.
- Own product-level competitive intelligence and integrate insights into planning.
- Align resources across brand, content, digital, and operations departments.
- Translate product positioning into actionable inputs for Commercial Marketing.
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