Freelance Manager, Programmatic
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DEPTDigital Marketing
While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones., Mountain or Pacific time zonesContractManager
Salary65 - 80 USD per hour
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Job Details
- Experience
- 2-4 years
- Required Skills
- Amazon RDSMicrosoft ExcelData visualization
Requirements
- 2-4 years of hands-on experience in programmatic media buying.
- Experience with Google Ads and DSPs (DV360, The Trade Desk, or Amazon DSP).
- Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the cookie-less landscape.
- Proven ability to manage high-volume, full-funnel campaigns.
- Proficiency in Excel and data visualization tools.
- Experience with ad servers (Google Campaign Manager 360).
- Experience with 3rd-party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills.
- Ability to work effectively in Mountain or Pacific time zones.
Responsibilities
- Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Translate complex programmatic data into actionable insights for client presentations.
- Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are maintained.
- Provide guidance and tactical support to Associate-level team members.
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