Programmatic & Awareness Media Director
J
Jump 450 MediaDigital Advertising
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Amazon RDS
Requirements
- 5+ years of experience in paid media with deep, hands-on expertise in Programmatic advertising
- Strong proficiency in at least one major DSP, including The Trade Desk, DV360, or Amazon DSP; experience with The Trade Desk is highly preferred
- Experience establishing and managing direct media partnerships across endemic, CTV, linear TV, OOH, and/or print
- Demonstrated experience with publisher negotiations, media planning and strategy, campaign activation, and reporting
- Experience developing sophisticated, multi-channel media strategies across both programmatic and direct media buys
- Skilled in media analytics, forecasting, pacing, testing, and translating insights into actionable recommendations
- Comfortable managing multi-million-dollar media budgets with accountability to campaign KPIs and broader business objectives
- Excellent communication and client-facing skills, with the ability to simplify complex media strategies
- Strong understanding of attribution, measurement, audience strategy, and incrementality testing
- Self-starter mindset with the ability to thrive in a fast-paced, entrepreneurial, and collaborative environment
Responsibilities
- Serve as the clients’ go-to expert in Programmatic and Awareness Media while overseeing the broader media strategy and performance of client campaigns
- Own end-to-end campaign strategy and execution across programmatic platforms, with a strong emphasis on The Trade Desk, as well as direct media partnerships
- Develop and execute integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels
- Establish and manage direct publisher and media partnerships, including negotiations, media planning, activation, and reporting
- Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
- Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, platform algorithms, and broader media performance
- Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps
- Train and mentor junior team members in programmatic and broader media planning and activation best practices
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