Product Marketing Manager
New
S
SchooxHR Tech
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Artificial IntelligenceSEOLLM
Requirements
- 3+ years of experience in product marketing within B2B SaaS or tech.
- Direct experience in workforce learning, LMS, talent development, HCM, or HR Tech.
- Familiarity with L&D buyer needs, industry terminology, and the competitive landscape.
- Proven track record of successfully launching and managing product marketing campaigns.
- Ability to translate complex platform capabilities into compelling value propositions.
- Strong analytical and structured thinking skills.
- Strong written and verbal communication skills across executive and operational audiences.
- Demonstrated experience with AI/LLM platforms for research, content, or workflow efficiency.
- Proven success collaborating in a remote work environment.
- Bachelor’s degree in Marketing, Business Administration, or related field preferred.
Responsibilities
- Develop and execute product marketing strategies to drive brand awareness, adoption, and growth.
- Craft clear, differentiated product messaging and positioning grounded in customer outcomes and market needs.
- Create and maintain high-impact content across formats for marketing, sales, and customer-facing channels.
- Contribute to SEO and AEO strategy by writing and refining content for L&D buyers.
- Build and maintain sales enablement assets like battlecards, one-pagers, and training materials.
- Develop end-to-end interactive demo experiences to showcase product value.
- Support product launch coordination across revenue and product teams.
- Conduct market, customer, and competitive research to inform strategy.
- Analyze data and win/loss insights to refine marketing effectiveness.
- Leverage AI tools to enhance research, content creation, and enablement.
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