- Plan and execute integrated marketing campaigns across email, digital, social, and events to drive pipeline and brand awareness.
- Own content creation and calendar management, including blog posts, case studies, website copy, and sales enablement materials.
- Partner with Sales to align messaging, support campaigns with qualified leads, and track marketing-sourced pipeline contribution.
- Manage and optimize paid and organic digital channels (SEO, paid social, search) in coordination with agency or freelance support.
- Coordinate webinars, virtual events, and industry conference presence.
- Track, analyze, and report on campaign performance and marketing KPIs.
- Support product marketing efforts, including messaging, positioning, competitive research, and go-to-market plans.
- Manage marketing tools and platforms like HubSpot.
SEODigital MarketingCRM+1 more