Inbound Marketer
New
P
PavagoDigital Marketing
Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Google AnalyticsSEOLead GenerationSEMrushAhrefs
Requirements
- Proven experience in inbound marketing, content marketing, and SEO content writing.
- Strong understanding of SEO, search intent, keyword research, and inbound marketing funnels.
- Proficiency with Google Search Console, Google Analytics 4, and SEO platforms like SEMrush or Ahrefs.
- Excellent written English, copywriting, and storytelling skills.
- Ability to analyze content performance and identify optimization opportunities.
- Portfolio demonstrating successful SEO content, inbound campaigns, and lead generation work.
- Understanding of the impact of AI on search behavior and content discovery.
- Ability to work remotely during U.S. business hours.
- Strong analytical thinking and focus on business outcomes over vanity metrics.
- Ability to independently execute in a fast-moving environment.
Responsibilities
- Create high-quality, SEO-optimized content such as blog posts, website pages, and landing pages.
- Develop and execute inbound marketing strategies across SEO, content, social media, and website funnels.
- Plan and produce lead magnets including guides, checklists, playbooks, and gated resources.
- Analyze content performance and funnel conversion rates using Google Search Console, GA4, SEMrush, and Ahrefs.
- Optimize content for traditional search engines, search intent, featured snippets, and AI-driven discovery.
- Collaborate with marketing and design teams to refine conversion-focused assets and CTAs.
- Identify content gaps, keyword opportunities, and new distribution angles to drive pipeline growth.
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