Marketing Operations Analyst (RevOps)
New
S
ShareGateB2B SaaS
CanadaFull-TimeMiddle
SalaryBase salary of CAD $100,000–$130,000. On-target earnings (OTE) of CAD $110,000–$140,000.
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Job Details
- Experience
- 3+ years
- Required Skills
- Artificial IntelligenceData AnalysisHubSpot
Requirements
- 3+ years of experience in marketing operations or marketing analytics, ideally within a B2B SaaS, software, or fintech environment.
- Deep, hands-on expertise with HubSpot (campaign, lifecycle, attribution, and reporting logic).
- Strong understanding of attribution methodologies (first-touch, last-touch, and multi-touch models).
- Solid knowledge of UTM governance, lead routing, round-robin processes, lifecycle stages, and taxonomies.
- Strong analytical mindset capable of investigating performance trends.
- Ability to transform complex or messy datasets into concise, executive-ready insights.
- Strong business acumen and ability to communicate findings to senior stakeholders.
- Demonstrated daily use of AI tools to accelerate research and operational workflows.
- Experience with HockeyStack or a comparable marketing attribution platform is an advantage.
Responsibilities
- Own the marketing attribution architecture across HubSpot and HockeyStack.
- Analyze campaign, funnel, and attribution data to identify drivers of pipeline and revenue.
- Develop executive-ready reporting and narratives from complex datasets.
- Build and maintain diagnostic frameworks for campaign performance and source quality.
- Identify performance gaps to advise marketing leadership on investment decisions.
- Partner with Marketing Operations and RevOps to translate insights into practical business decisions.
- Use AI tools, particularly Claude, to automate workflows and accelerate analysis.
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