Product Marketing Manager B2C
New
A
AlanHealth Insurance
Anywhere in FranceFull-TimeMiddle
SalaryGuide: https://alan.com/en/careers/a/salary-equity
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Job Details
- Required Skills
- Data analytics
Requirements
- Proven experience in retention and lifecycle marketing at scale for a consumer product (subscription, gaming, social, or media).
- Expertise in building scalable marketing systems and machinery.
- Analytical rigor with experience designing segments, holdouts, and measuring funnels.
- Ability to manage multiple audiences and countries simultaneously.
- Hands-on experience running marketing campaigns.
- Strong copywriting skills for branding and user engagement.
- Proficiency with marketing automation platforms such as Customer.io, Braze, or Iterable.
- Ability to work effectively in a horizontal, cross-functional role.
- Alignment with Alan's health mission.
Responsibilities
- Build a lifecycle layer for personalization using segmentation and experimentation.
- Develop automated campaign machinery for onboarding, activation, and win-back flows.
- Create and maintain a live product pitch for Sales, KAM, and CSM teams.
- Measure the impact of campaigns on daily engagement and user retention.
- Engage HR admins as a distribution channel to reach members.
- Coordinate product messaging across B2B and B2C segments and multiple countries.
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