Performance Marketing Manager
New
P
PavagoDigital Marketing
Brazil. Colombia. Costa Rica. Mexico, U.S. Time ZonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google Analytics
Requirements
- 3+ years of hands-on experience in Performance Marketing or Paid Media.
- Proven success managing Google Ads, Meta Ads, and LinkedIn Ads.
- Strong experience in B2B lead generation and pipeline growth.
- Deep understanding of PPC strategy, audience targeting, retargeting, and funnel optimization.
- Advanced technical skills with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Ability to independently build campaigns, launch tracking, and report results.
- Strong ad copywriting and A/B testing capabilities.
- Excellent communication skills with the ability to translate data into business insights.
- Self-motivated and capable of working independently in a remote environment.
Responsibilities
- Build, launch, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, Reddit, and X Ads.
- Develop full-funnel B2B lead generation strategies and manage campaign architecture.
- Monitor performance daily and implement A/B testing on creatives, headlines, and audiences.
- Track and troubleshoot campaign data using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Analyze funnel performance and landing pages to improve conversion rates and lead quality.
- Collaborate with Marketing, Sales, Content, and Design teams to align paid initiatives with broader growth goals.
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