Performance Marketing Specialist
New
P
PavagoMarketing
Mexico, Colombia, Brazil, Costa Rica, Pakistan, LATAM, South Africa, Philippines, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3+ years of hands-on performance marketing or paid media experience.
- Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms.
- Strong understanding of PPC, paid acquisition, conversion tracking, attribution, and funnel optimization.
- Experience with Google Analytics, Google Tag Manager, and advertising platform analytics.
- Demonstrated ability to improve ROAS, reduce CPA/CPL, and scale successful campaigns.
- Experience managing advertising budgets and multiple campaigns simultaneously.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication skills.
- Ability to work remotely during U.S. business hours.
- Completion of a Spark Hire one-way video interview is required.
Responsibilities
- Build, launch, and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
- Develop and test audiences, messaging, creatives, and campaign structures to improve performance.
- Manage campaign budgets, bidding strategies, targeting, and placements to scale efficient campaigns.
- Monitor campaign performance, identify underperforming ads, and implement optimizations to improve ROAS, CPA, CPL, and conversion rates.
- Develop and execute structured A/B tests for creatives, copy, landing pages, and bidding strategies.
- Track and maintain accurate conversion tracking and attribution, and troubleshoot data issues.
- Prepare regular campaign reports and translate performance data into actionable insights for stakeholders.
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