Director, B2B Data Strategy & Revenue Analytics
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeDirector
Salary$140,000 - $160,000
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Job Details
- Required Skills
- SalesforceHubSpot
Requirements
- Experience in B2B or demand generation measurement.
- Experience creating measurement plans that align media platforms to business outcomes.
- Strong experience in marketing analytics, data strategy, marketing operations, or revenue operations.
- Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
- Strong understanding of front-end tracking needs, including event design, dataLayer, and cookies.
- Experience with GA4 and related web analytics tools.
- Strong working knowledge of marketing automation platforms and CRM systems (e.g., Salesforce, HubSpot, Marketo, Pardot).
- Experience working with and managing account-based platforms like Demandbase and 6sense.
- Solid understanding of campaign taxonomy, UTMs, click IDs, and attribution logic.
- Experience validating that campaign and source data survives handoffs across ad platforms, websites, and CRM.
- Ability to troubleshoot across technical and operational layers.
- Strong QA instincts and ability to turn business processes into clear measurement frameworks.
Responsibilities
- Own end-to-end measurement of marketing’s impact on pipeline and revenue.
- Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.
- Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
- Partner with channel, web, marketing ops, sales ops, and data teams to ensure data flows cleanly into downstream systems.
- Ensure leads, responses, and campaign touchpoints are ingested and synced accurately into CRM.
- Validate that campaign dimensions persist through the full funnel.
- Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers.
- Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution.
- Investigate and resolve attribution and data discrepancies at the source.
- Create documentation for tracking requirements, campaign setup standards, and operational workflows.
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