Director, Product Marketing
New
S
StepFintech, Consumer Banking
Remote (US) or San Mateo, CAFull-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years of experience in marketing; 5+ of those years in product marketing
- Required Skills
- Data AnalysisLooker
Requirements
- 8+ years of experience in marketing.
- 5+ years of experience in product marketing, preferably in a startup environment.
- Experience working across the funnel in B2C tech and/or a consumer app.
- Strong preference for a player-coach role.
- Experience managing a nascent product/lifecycle marketing team with responsibility for owned communication channels.
- Excellent written communication skills with ability to craft compelling narratives.
- Analytical and experimental mindset for data-driven decision-making.
- Proficiency with marketing tools such as Braze, Mixpanel, Looker, Claude, and Twilio.
- Bachelor's degree or equivalent combination of education, training, and experience.
Responsibilities
- Lead go-to-market strategy, planning, and launches for the core banking, credit, rewards, lending, and investing portfolio.
- Manage cross-functional operations between Step and Beast Industries, including product integrations and partnerships.
- Drive full-funnel lifecycle marketing strategy from awareness to retention.
- Advocate for customers through research to influence product roadmaps.
- Build, develop, and mentor a product marketing and lifecycle marketing team.
- Deliver loyalty and gamification programs at scale.
- Execute campaigns to drive new signups, expansion, and product adoption.
View Full Description & ApplyYou'll be redirected to the employer's site
