- Own end-to-end SEO for step.com including site architecture, on-page optimization, and technical audits.
- Drive the Money 101 blog strategy, managing daily content production via freelance and AI-assisted workflows.
- Optimize content for AI search platforms and LLMs using structured data, schema, and specific answer-engine formats.
- Execute digital PR and backlink acquisition campaigns to build domain authority.
- Develop search optimization strategy for social channels, specifically YouTube, to improve video and search engine ranking.
- Partner with web engineering to resolve technical performance issues and improve Core Web Vitals.
- Report on organic performance metrics including rankings, traffic, conversions, and AI citation share.
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