Account Based Marketing Manager
New
V
VirtualiticsDefense AI
RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in account-based marketing, field marketing, or public sector marketing
- Required Skills
- CRM
Requirements
- 5+ years of experience in account-based marketing, field marketing, or public sector marketing.
- Experience supporting defense, intelligence, or federal civilian audiences.
- Demonstrated experience building and running multi-channel ABM programs against named account lists.
- Working knowledge of public sector buying processes and DoW/NatSec mission priorities.
- Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
- Willingness to travel to industry conferences and events up to 25%.
- Strong industry writing and communication skills.
- Prior experience at a company serving defense, national security, or critical infrastructure (preferred).
- Experience marketing to or within Federal Systems Integrators (preferred).
- Familiarity with Salesforce and Account Engagement (Marketing Cloud) or equivalent (preferred).
- Bachelor's degree in marketing, communications, or equivalent experience (preferred).
- Must provide one writing sample during the interview process.
Responsibilities
- Own and execute account-based marketing programs for priority public sector account pods including the U.S. Navy, Marine Corps, Air Force, Space Force, Army, NatSec, COCOMs, and FSIs.
- Partner with GTM stakeholders to build account based marketing plans aligned with mission priorities and procurement cycles.
- Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts.
- Manage pre/onsite/post-event activations for major government/defense-focused conferences.
- Maintain a shared view of account engagement and pipeline influence using Salesforce Marketing Cloud.
- Develop tailored content and enablement assets in partnership with product and mission success teams.
- Collaborate with the Marketing Director to prioritize account coverage and manage program investment.
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