Head of Performance Creative Strategy
New
B
BM DigitalPerformance Marketing
United KingdomFull-TimeSenior
Salary$200,000 - $450,000 USD total annual compensation, including base salary, performance bonus, and equity
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Job Details
- Experience
- 7+ years
- Required Skills
- Data Analysis
Requirements
- 7+ years of experience in performance creative, primarily within an agency environment.
- Proven ability to manage a large, diverse portfolio of clients simultaneously.
- Demonstrated history of driving measurable downstream effects on conversion rates and cost per acquisition.
- Deep fluency in direct response creative principles, specifically for Meta and TikTok.
- Experience diagnosing underperforming creative hooks and managing the lifecycle of creative concepts.
- Proven experience building and mentoring teams under performance pressure.
- Ability to communicate complex creative strategy with conviction to executive-level clients.
- Experience operating at scale while maintaining high-quality output and team alignment.
Responsibilities
- Set the creative standard across all client accounts, formats, and platforms.
- Develop SOPs, playbooks, and best practice frameworks for the team to execute against.
- Mentor and develop a team of performance creative strategists to improve diagnostic and direct response capabilities.
- Partner with the lead editor to systematize and optimize production workflows.
- Align creative strategy and creator processes by working closely with the head of talent.
- Own the creative onboarding strategy for new client launches to drive early wins.
- Act as the senior creative voice for clients, presenting strategy and feedback to founders and CMOs.
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