Senior Analyst, Marketing Analytics
New
P
PointFintech / Home Equity
Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.Full-TimeSenior
SalaryTier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450; Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650; Tier 3 | All other US metro areas | $109,700 - $135,450
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Job Details
- Experience
- 4+ years
- Required Skills
- SQLTableaudbtGitHub
Requirements
- 4+ years of experience in marketing or media analytics within a direct-to-consumer performance marketing environment.
- Strong SQL skills with the ability to write and debug queries independently.
- Experience with dbt and GitHub.
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- Solid understanding of paid media metrics (CPC, CPA, ROAS, CAC).
- Familiarity with martech and measurement tooling such as Google Tag Manager or Hightouch.
- Familiarity with attribution concepts and incrementality testing.
- Ability to work independently and proactively.
- Comfortable using AI tools for coding, analysis, and building workflows.
Responsibilities
- Monitor paid media channel performance (SEM, Paid Social, Display, CTV) and conduct root cause analysis.
- Build and maintain performance dashboards in Sigma.
- Write, update, and maintain SQL queries and dbt models.
- Configure and QA pixels in Google Tag Manager and manage conversion uploads via Hightouch.
- Support the design and analysis of A/B tests and geo-experiments.
- Contribute to attribution, incrementality, and forecasting frameworks.
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