Senior Digital Marketing Specialist
New
D
Dijital TeamCybersecurity
Sri LankaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum 5 years of experience in digital marketing or marketing management
- Required Skills
- Artificial IntelligenceFigmaSEOLead GenerationDigital MarketingHubSpotGoogle Workspace
Requirements
- Minimum 5 years of experience in digital marketing or marketing management.
- Proven ability to independently manage marketing initiatives with minimal supervision.
- Strong content marketing and copywriting capabilities.
- Hands-on website management experience.
- Experience using HubSpot CRM and marketing automation.
- Demonstrated experience planning and managing digital campaigns.
- Strong understanding of customer journeys, lead generation, and lead qualification.
- Excellent written and verbal English communication skills.
- Technical proficiency with Figma and Google Workspace.
- Experience integrating AI (e.g., Claude AI) into marketing workflows.
Responsibilities
- Manage and continuously improve the company website including creating, updating, and publishing engaging content.
- Develop high-quality written and visual marketing content such as blogs, whitepapers, and lead magnets.
- Manage marketing activities within HubSpot, including lead capture, scoring, and qualification workflows.
- Plan and execute digital marketing campaigns, monitor performance, and provide data-driven optimization recommendations.
- Coordinate webinars from planning to delivery, including registrations and asset preparation.
- Leverage AI tools to improve productivity and creativity in content creation, design, and research workflows.
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