Senior Strategic Insights Researcher
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PrizePicksSports, Daily Fantasy
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.Full-TimeSenior
Salary$120,000 to $135,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisMarket Research
Requirements
- 5+ years of experience in market research, consumer insights, advertising research, or a closely related discipline.
- Hands-on experience across the research lifecycle including brief writing, study design, fieldwork, and analysis.
- Proven experience designing and executing creative, advertising, concept, or message testing.
- Proficiency in programming surveys with visuals using Qualtrics or similar platforms.
- Strong understanding of experimental or monadic designs, sampling, and stimulus exposure.
- Experience moderating interviews, focus groups, or rapid iterative studies.
- Demonstrated mixed-method capability across quantitative and qualitative research.
- Ability to diagnose why ideas work or fail and influence business decisions based on research.
Responsibilities
- Design and execute creative, advertising, concept, message, and value-proposition testing.
- Translate business decisions into research objectives, hypotheses, success measures, and study designs.
- Program surveys with visuals using platforms like Qualtrics.
- Conduct fieldwork including moderating interviews, focus groups, and rapid iterative studies.
- Analyze research findings and interpret data to provide actionable recommendations for creative and business decisions.
- Synthesize consumer research with brand strategy, product context, and in-market performance.
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