Senior Strategic Insights Researcher
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While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.Full-TimeSenior
Salary$120,000 to $135,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Market Research
Requirements
- 5+ years in market research, consumer insights, advertising research, or a closely related discipline.
- Hands-on experience across the research lifecycle: writing briefs, designing studies, conducting fieldwork, and analyzing findings.
- Experience designing and executing creative, advertising, concept, message, or value-proposition testing.
- Proficiency in programming surveys with visuals using Qualtrics or a comparable platform.
- Understanding of experimental or monadic designs, sampling, stimulus exposure, and quality assurance.
- Demonstrated mixed-method capability across both quantitative and qualitative research.
- Proven ability to translate business decisions into research objectives, hypotheses, and success measures.
- Ability to moderate interviews, focus groups, or rapid iterative studies.
Responsibilities
- Build and personally execute pre-launch creative, concept, messaging, and asset testing.
- Design mixed-method studies, including programming surveys and moderating qualitative research.
- Conduct fieldwork, analyze findings, and translate results into actionable recommendations.
- Translate business decisions into research objectives, hypotheses, and study designs.
- Diagnose the effectiveness of ideas through rapid iterative studies and qualitative analysis.
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