Marketing Specialist
J
JobgetherMedical Education
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Brazilian Portuguese and English
- Experience
- 3+ years
- Required Skills
- Project ManagementSEODigital MarketingCRM
Requirements
- 3+ years of experience in digital marketing, preferably with direct experience in the Brazilian market.
- Strong understanding of multichannel marketing including CRM, paid social, SEM, SEO, and social media.
- Hands-on knowledge of Brazil-specific digital channels, particularly Meta and WhatsApp.
- Experience developing and executing marketing strategies, including positioning, value propositions, and localization.
- Strong analytical mindset and ability to turn limited or imperfect data into practical insights.
- Proven ability to combine strategic thinking with hands-on operational execution.
- Strong project management and organizational skills to manage multiple priorities.
- Excellent communication and interpersonal skills for international and cross-functional collaboration.
- Fluent or highly proficient in Brazilian Portuguese and English, both written and spoken.
- Strong sense of ownership, accountability, and initiative.
- Adaptability and cultural sensitivity in developing marketing strategies.
Responsibilities
- Develop a deep understanding of the Brazilian market, including medical education structures and physician needs.
- Translate global marketing strategies and value propositions into culturally relevant messaging for Brazilian audiences.
- Plan and execute integrated, multichannel marketing campaigns across CRM, paid social, SEM, SEO, and organic social channels.
- Leverage Brazil-specific platforms and channel dynamics, including Meta and WhatsApp, to maximize reach and conversion.
- Monitor campaign performance across acquisition, activation, and retention funnels to identify optimization opportunities.
- Take ownership of marketing projects from planning through execution, measurement, and optimization.
- Collaborate with global marketing and cross-functional teams to align priorities and ensure consistent execution.
- Share local market insights with international stakeholders and contribute to scalable marketing best practices.
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