Director, Product Marketing
R
RoofrB2B SaaS, Construction
Location: Remote - CanadaFull-TimeDirector
Salary150,000 - 175,000 CAD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- FigmaHubSpot
Requirements
- 7+ years of product marketing experience in high-growth B2B SaaS.
- Experience leading product launches and cross-functional GTM initiatives.
- Proven experience managing and developing teams.
- Understanding of SMB SaaS buyers and customer journeys.
- Hands-on experience with both Product-Led Growth (PLG) and Sales-Led/PLS motions.
- Ability to develop positioning, messaging, segmentation, and competitive differentiation.
- Experience building scalable processes, frameworks, and operating rhythms.
- Strong analytical skills with ability to connect initiatives to business outcomes.
- Proficiency with tools such as Pendo, Appcues, Navattic, HubSpot, or Figma.
- Excellent written and verbal communication skills.
Responsibilities
- Lead and develop a team of three product marketers, establishing priorities and development plans.
- Own the product marketing strategy across PLG and sales-led motions.
- Partner with Product leadership to translate roadmap priorities into positioning, messaging, and launch strategies.
- Develop differentiated positioning and messaging for SMB customers.
- Build and improve product marketing frameworks, processes, and playbooks to scale the function.
- Partner with Sales and Customer Success to improve enablement and customer lifecycle communications.
- Define and monitor product marketing KPIs including adoption, pipeline, and revenue impact.
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