Global Product Marketing Manager
I
IgnitionB2B SaaS
This role will be based out of Toronto or Vancouver, CanadaFull-TimeManager
SalaryCA$140K - CA$165K
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Job Details
- Experience
- Approx. five years
- Required Skills
- HubSpotAsanaMarket Research
Requirements
- Approximately five years of product marketing experience in a fast-paced B2B SaaS or tech company.
- Proven experience bringing new products or features to market.
- Proficiency in marketing technology stacks, specifically HubSpot and Asana.
- Experience leveraging AI tools to accelerate go-to-market initiatives.
- Strong storytelling abilities to distill complex information into clear messaging.
- Proven ability to manage stakeholders across sales, marketing, and product teams.
- Data-driven mindset with the ability to analyze quantitative reports and qualitative feedback.
- Growth mindset with a builder mentality.
- Experience in accounting or professional services software is preferred but not essential.
Responsibilities
- Track and surface key market, customer and competitor insights to identify growth opportunities.
- Conduct customer research and analysis, create buyer personas, and champion the voice of the customer.
- Develop compelling value propositions, positioning, and messaging for target audiences.
- Create product marketing collateral including web pages, fact sheets, decks, and case studies.
- Develop and implement GTM strategies and campaigns for new product, feature, and integration launches.
- Equip sales teams with customer insights, messaging, and battlecards to drive platform adoption.
- Drive ongoing product awareness and education through integrated marketing campaigns.
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