Senior Manager, PR
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LaterInfluencer Marketing
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates.Full-TimeManager
Salary130,000 - 160,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project Management
Requirements
- 7+ years of PR or communications experience, with a track record of securing tier 1 coverage in SaaS, marketing technology, or creator economy environments.
- Established relationships with tier-1 business, marketing, advertising, agency, and technology press.
- Experience developing and managing crisis communications protocols.
- Excellent writing skills, with the ability to draft press releases, pitches, and executive talking points.
- Experience with media monitoring and reporting tools such as Muck Rack, Cision, or Meltwater.
- Comfortable working directly with senior executives to prepare them for press and public-facing moments.
- Strong project management skills, with the ability to manage multiple initiatives under tight deadlines.
- Experience in the creator economy, influencer marketing, or social media industry.
- Agency background, with experience managing press strategy for a brand or in-house team.
Responsibilities
- Own Later's PR and communications strategy, aligning press narratives with corporate and product priorities across all three lines of business.
- Define proactive PR campaigns and thought-leadership programs that build Later's authority in the creator economy and influencer marketing space.
- Refine and maintain crisis communications protocols and reactive statement processes, in partnership with Product, Legal and Executive Leadership.
- Set PR goals, KPIs, and reporting frameworks that connect earned media to brand awareness and demand generation.
- Build and maintain relationships with tier-1 business, marketing, advertising, agency, and technology press.
- Draft press releases, media pitches, briefing documents, and executive talking points.
- Prepare executives and subject-matter experts for interviews, panels, and press events.
- Own media monitoring and competitive share-of-voice reporting against direct competitors and creator economy peers.
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