MarCom Lead
New
C
CurewikiHealthTech
Remote work within the EU; Location: BelgiumFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English (fluent); Dutch, French, German, or Spanish (nice to have)
- Required Skills
- Digital Marketing
Requirements
- Proven experience building and running a content or communications function that successfully scaled.
- Background working in a regulated or high-accuracy context such as healthcare, life sciences, or finance.
- Excellent writing and editing skills in English for both B2B and B2C audiences.
- Deep proficiency with AI-first workflows and tools to multiply content production.
- Ability to maintain high accuracy in positioning and messaging as part of the creative craft.
- Experience managing content calendars, campaigns, and multi-channel work.
- Strong attention to detail with the ability to handle press moments without dropping threads.
- Prior experience defining tone of voice or communication principles for a scaling company.
Responsibilities
- Build and run an AI-leveraged content engine producing high-quality B2B and B2C output across articles, video, and social.
- Align content with commercial objectives to drive engagement and quality leads for sales and partnerships.
- Execute digital campaigns across channels and adjust strategies based on real-time performance.
- Streamline email, retargeting, and social scheduling using marketing automation tools.
- Collaborate with external partners on co-branded webinars and campaigns while ensuring brand consistency.
- Manage the press and announcement calendar in coordination with a PR agency.
- Ensure claim accuracy in all external communications regarding product capabilities and results.
- Coordinate company presence at industry events and track performance and pipeline contribution.
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