- Build and run an AI-leveraged content engine producing high-quality B2B and B2C output across articles, video, and social.
- Align content with commercial objectives to drive engagement and quality leads for sales and partnerships.
- Execute digital campaigns across channels and adjust strategies based on real-time performance.
- Streamline email, retargeting, and social scheduling using marketing automation tools.
- Collaborate with external partners on co-branded webinars and campaigns while ensuring brand consistency.
- Manage the press and announcement calendar in coordination with a PR agency.
- Ensure claim accuracy in all external communications regarding product capabilities and results.
- Coordinate company presence at industry events and track performance and pipeline contribution.
Digital Marketing