Senior Product Marketing Manager | Database Optimization
New
C
Cast AICloud Infrastructure
Cast AI operates across 34 countries spanning Europe, North America, Latin America, and APACFull-TimeSenior
SalaryCompetitive salary (depending on the level of experience).
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- KubernetesMarket Research
Requirements
- 5+ years of product marketing experience in a technical B2B category.
- Experience building an ICP and messaging architecture from scratch.
- Demonstrated ability to build credibility with technical practitioners and executive buyers.
- Track record of running customer interviews and extracting patterns for positioning.
- Excellent writing skills with relevant work samples (positioning, launch content, sales narratives).
- Experience designing GTM experiments and iterating based on data.
- Basic data literacy including defining success criteria and analyzing funnel/adoption data.
- Experience with win/loss research and competitive deal support.
- Fluent in written and spoken English.
- Experience with infrastructure, DevOps, or platform engineering products preferred.
- Background in database performance, reliability tooling, or observability markets preferred.
Responsibilities
- Run deep, direct customer research to define and validate DBO's ICP.
- Own positioning and messaging, ensuring consistency with the broader Cast AI platform.
- Define commercial hypotheses, audience, and experiment design for GTM tests across trial flows and channels.
- Translate technical differentiation into value stories for technical buyers.
- Manage end-to-end feature launches from positioning to GA.
- Develop sales enablement assets including battlecards, proof points, and demo narratives.
- Maintain feedback loops from market signals back into the product roadmap.
- Monitor the competitive landscape and provide market insights to leadership.
- Partner with Engineering to ensure technical accuracy of product messaging.
- Implement AI-assisted workflows to optimize PMM productivity and measurement.
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