Senior Content Marketing Manager

New

LoopioB2B SaaS

Our employees (or Loopers, as we call ourselves!) live and work in 🇨🇦 Canada (British Columbia and Ontario)... The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC)., Core sync hours provided.Full-TimeSenior

SalaryCA$110.3K - CA$147K

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Job Details

Experience: 5-8 years
Required Skills: Project ManagementGoogle Analytics

Requirements

5-8 years of experience building effective content strategies in a B2B setting.
Passionate about writing, copyediting, and creative production with a strong portfolio.
Strong understanding of the B2B SaaS buyer’s journey.
Proven experience as a leader and people manager.
Comfortable giving and receiving feedback to maintain content quality.
Experience successfully distributing content through a variety of channels.
Strong project management skills for long-term strategic initiatives and complex projects.
In-depth experience measuring content team performance using Google Analytics and Search Console.
Proficiency in producing diverse content types such as case studies, conference presentations, webinars, and social posts.

Responsibilities

Drive a content strategy that meaningfully engages Loopio’s target audience and impacts business results.
Manage content strategy, production, and execution across formats, from short-form videos to quarterly original research.
Partner with Growth, Product, Sales, Customer Success, and People teams to support marketing strategies.
Direct market presence by partnering with internal and external stakeholders to maintain quality across channels.
Manage relationships with freelancers, industry partners, and agencies.
Track, analyze, and report on key metrics including traffic, conversions, pipeline, and closed won revenue.

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