Social Media Manager
New
U
Underscore MarketingLife sciences marketing
Location: Remote-United States, U.S. East Coast business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum 4 years' experience in paid social
- Required Skills
- Data AnalysisGoogle AnalyticsTableauMicrosoft Excel
Requirements
- Minimum 4 years' experience in paid social as a Social Media Strategist, Paid Campaigns Manager, or similar.
- Proven track record operating paid social at scale across Facebook, Instagram, LinkedIn, TikTok, and Reddit.
- Demonstrated experience analyzing large volumes of media data and translating it into actionable insights.
- Advanced Excel skills, specifically with pivot tables, lookups, and large data sets.
- Proficiency in reporting and visualization tools such as Tableau, Looker Studio, or Google Analytics.
- Strong organizational skills with ability to manage multiple campaigns and priorities.
- Exceptional attention to detail and experience with budget management.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team during U.S. East Coast business hours.
Responsibilities
- Support the development and implementation of paid social strategies that achieve client business goals across awareness, traffic, engagement, and conversion.
- Contribute to the translation of client objectives into actionable media plans including platform mix, audience research, and budget allocation.
- Manage the build, launch, and day-to-day operations of paid social campaigns, including targeting, bidding, and creative assignments.
- Validate pixels, UTMs, conversion tracking, and reporting frameworks to ensure data accuracy.
- Analyze large volumes of media data to identify trends and performance drivers, synthesizing findings into actionable recommendations.
- Own recurring campaign reports, scorecards, and dashboards while collaborating with cross-functional teams.
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