Senior Director, Performance Marketing
New
L
LoveveryE-commerce, Child Development
Remote working option available anywhere in the USFull-TimeDirector
Salary$125,000 to $175,000
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Job Details
- Experience
- 10+ years
- Required Skills
- Team managementData analytics
Requirements
- 10+ years of experience in performance marketing with a track record of managing significant paid media budgets ($10M+ annually).
- Experience leading performance marketing across international markets.
- Deep expertise across major paid acquisition channels (Meta, Google, Tiktok).
- Hands-on knowledge of platform optimizations, bidding strategies, and measurement.
- Strong analytical fluency with experience in attribution models, marketing mix modeling, and incrementality testing.
- Strong understanding of marketing technology capabilities and automation tools.
- Proven people leadership experience in developing and managing high-performing teams.
- Track record of partnering effectively with creative, influencer, brand, product, and finance teams.
- Experience operating in a high-growth or DTC environment.
- Excellent communication skills with experience presenting strategy to all levels of an organization.
- Attention to detail and an action-oriented mindset for a fast-paced environment.
Responsibilities
- Own performance marketing across North America, Europe, and APAC, setting budget allocation and pacing to hit both short term and long term growth, CAC and payback goals.
- Lead day to day media operations across core channels, ensuring campaigns are optimized, budgets are deployed efficiently and performance issues are caught and corrected quickly.
- Partner closely with creative to ideate, develop, and iterate on ad creative, using performance data and social trends.
- Build and maintain the analytics structure needed to track performance accurately from campaign-level metrics to marketing mix and incrementality.
- Set the testing roadmap for performance marketing, identifying tests that have the potential to move the growth needle.
- Manage and develop a team of performance marketers, setting goals, providing coaching and feedback.
- Serve as the internal expert on paid channel dynamics, platform changes and industry trends.
- Collaborate cross-functionally with other marketing verticals to ensure brand consistency and create compelling ad content.
- Champion a deep understanding of the Lovevery customer, ensuring targeting, messaging, and channel strategy remain grounded in parent motivations.
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