- Own performance marketing across North America, Europe, and APAC, setting budget allocation and pacing to hit both short term and long term growth, CAC and payback goals.
- Lead day to day media operations across core channels, ensuring campaigns are optimized, budgets are deployed efficiently and performance issues are caught and corrected quickly.
- Partner closely with creative to ideate, develop, and iterate on ad creative, using performance data and social trends.
- Build and maintain the analytics structure needed to track performance accurately from campaign-level metrics to marketing mix and incrementality.
- Set the testing roadmap for performance marketing, identifying tests that have the potential to move the growth needle.
- Manage and develop a team of performance marketers, setting goals, providing coaching and feedback.
- Serve as the internal expert on paid channel dynamics, platform changes and industry trends.
- Collaborate cross-functionally with other marketing verticals to ensure brand consistency and create compelling ad content.
- Champion a deep understanding of the Lovevery customer, ensuring targeting, messaging, and channel strategy remain grounded in parent motivations.
Team managementData analytics