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💎 Seniority level: Senior, 7+ years
📍 Location: United States
💸 Salary: 110000 - 145000 USD per year
🔍 Industry: Digital marketing and child development education products
🏢 Company: Lovevery👥 101-250💰 $100,000,000 Series C over 3 years agoBabyChild CareParenting
🗣️ Languages: English
⏳ Experience: 7+ years
🪄 Skills: LeadershipProject ManagementData AnalysisStrategyAttention to detailPresentation skillsCoachingReporting
Requirements:
- Bachelor's Degree and 7+ years in Digital Marketing.
- 4+ years of hands-on Paid Social experience with various advertising platforms.
- Demonstrated expertise in working within CAC targets and executing multi-million dollar budgets.
- Analytical mindset with proficiency in analytics tools.
- Knowledge of attribution and measurement methodologies.
- Comfort executing testing practices.
- Strong understanding of marketing technology capabilities.
- Excellent communication and presentation skills.
- Proven leadership skills with a record of coaching teams.
- Up-to-date with trends in online marketing.
- Strong relationship building and interpersonal skills.
Responsibilities:
- Lead our global Paid Social and TV marketing, optimizing our global investment toward performance goals through strategic management.
- Be the key decision-maker for all matters relating to Paid Social and TV, addressing challenges requiring deep analysis.
- Drive reporting and analysis to gauge channel performance against targets.
- Oversee ad concepting, reviews, and approvals along with performance reporting.
- Develop and execute a robust testing plan for channel optimization.
- Collaborate effectively with internal stakeholders.
- Manage, mentor, and provide guidance to a direct report.
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