Apply📍 United States
🧭 Full-Time
💸 $120,000 - $140,000 per year
🔍 B2B SaaS
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 7 years of experience in demand generation, inbound marketing, or related roles.
- At least 3 years in a leadership position.
- Strong understanding of SEO principles, content marketing strategies, and lead generation tactics.
- Proficient in using marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce, etc.).
- Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
- Experience managing and collaborating with external consultants, vendors, and contractors.
- Preferable to have proven experience in B2B SaaS marketing, ideally within a product-led growth company.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Develop and execute comprehensive demand generation strategies aligned with Hubstaff's growth objectives.
- Lead and mentor the content and SEO teams, fostering a collaborative and high-performance culture.
- Drive the creation and optimization of content that attracts, engages, and converts the target audience.
- Collaborate with the SEO team to develop and implement strategies to improve organic search rankings and drive organic traffic.
- Implement lead nurturing strategies that warm up prospects and convert them into sales-ready leads.
- Partner with performance media agency to create and optimize effective paid search, paid social, display, and video campaigns.
- Oversee paid lead acquisition programs across CPC, CPL, and affiliate programs.
- Utilize data analytics to measure, optimize, and report on the effectiveness and ROI of demand generation campaigns.
- Manage relationships with external consultants, vendors, and contractors.
LeadershipProject ManagementSalesforceStrategyAnalytical SkillsCollaborationSEO
Posted 2024-09-20
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