Marketing Operations Manager
W
WorkWaveB2B Marketing
Remote, USFull-TimeManager
Salary110,000 - 120,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Google Analytics
Requirements
- 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B environment.
- Strong proficiency with Pardot (Marketing Cloud Account Engagement).
- Expertise in Salesforce CRM, specifically marketing data flows, campaign tracking, and lead/contact management.
- Experience with Google Analytics 4 (GA4) and Tag Management Systems.
- Experience with 6sense or comparable ABM/intent data platforms.
- Experience with ZoomInfo or comparable data enrichment tools and their integration with CRM/MAP systems.
- Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
- Familiarity with building, documenting, and implementing AI-driven marketing workflows.
- Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant certification preferred.
- Google Analytics 4 Certification preferred.
Responsibilities
- Serve as the day-to-day administrator for core marketing platforms including Pardot, Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
- Implement and maintain Pardot automation rules, lead scoring, and grading frameworks.
- Manage Salesforce and ZoomInfo integrations to ensure accurate data flow and sync processes.
- Enforce lead tracking standards, UTM parameters, and maintain database hygiene through deduplication and health checks.
- Identify, test, and operationalize AI-powered workflows to improve marketing efficiency.
- Document technical processes and serve as the primary systems expert for cross-functional partners.
View Full Description & ApplyYou'll be redirected to the employer's site
