Email Marketing Specialist
I
Integrated Specialty Coverages, LLCInsurtech / Insurance
Candidates considered for this role must live in the US.ContractMiddle
Salary55 - 68 USD per hour
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Job Details
- Experience
- 4+ years
- Required Skills
- HTMLCSS
Requirements
- 4+ years of experience in email marketing execution and lifecycle/triggered program strategy.
- Hands-on expertise with Campaign Monitor (segments, dynamic content, journeys, and templates).
- Working knowledge of email HTML/CSS for template editing and debugging.
- Strong copywriting abilities with a demonstrated portfolio showing audience-adapted tone.
- Practical deliverability knowledge: authentication (SPF/DKIM/DMARC), reputation management, and list hygiene.
- Data analysis proficiency with GA4 and UTM-based attribution.
- Experience with structured A/B testing and performance measurement.
- Familiarity with CAN-SPAM and TCPA regulatory requirements.
- Proven ability to manage competing priorities across multiple brands or business units.
Responsibilities
- Build and maintain a rolling email calendar across all five brands for promotional, retention, and nurture campaigns.
- Recommend send cadence tied to booking and renewal patterns for diverse customer journeys.
- Write conversion-focused copy for subject lines, preview text, body copy, and CTAs adapted by brand voice.
- Design and build triggered lifecycle programs including welcome series, quote abandonment, and renewal reminders.
- Maintain segmentation and list health, including remediation for inactivity and bounces.
- Manage technical execution and deliverability, including SPF/DKIM/DMARC alignment and inbox placement.
- Build and troubleshoot responsive email HTML/CSS and ensure rendering compatibility.
- Report on key performance indicators like open rates, CTR, and conversion, including attribution reconciliation.
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