Associate Director, Programmatic & Direct Media
New
C
Code3Marketing Agency
Remote, United StatesFull-TimeDirector
SalaryThe base salary range for this position is $113,000-$140,000 and is commensurate with candidate experience and location. Compensation for this position also includes up to a 7% bonus based on performance.
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Data Analysis
Requirements
- 6+ years of experience developing and activating programmatic media strategies, ideally within an agency environment.
- Strong hands-on experience across DSPs such as The Trade Desk, DV360 and StackAdapt.
- Experience across CTV, OLV, display and other programmatic channels.
- Expertise with PMP, Preferred, Programmatic Guaranteed and direct publisher buys.
- Strong understanding of the programmatic ecosystem, including DSPs, SSPs, publishers, data providers and verification partners.
- Experience developing audience strategies leveraging first-party data, contextual targeting and modeled audiences.
- Strong media planning, measurement and analytical skills.
- Proven client-facing experience with the ability to simplify complex media concepts.
- Experience building media partner relationships and contributing to new business pitches.
- Relevant platform certifications are a plus.
Responsibilities
- Define and own programmatic and direct media strategy across a portfolio spanning CTV, OLV, display, native, audio, DOOH, high-impact and emerging formats.
- Lead strategy and activation across DSPs including StackAdapt, DV360, The Trade Desk and others.
- Develop buying and audience strategies across open exchange, PMP, Preferred Deals, Programmatic Guaranteed and direct IO opportunities.
- Own media planning and performance best practices across forecasting, budgeting, reach and frequency, learning agendas, optimization and analysis.
- Cultivate strategic relationships with publishers, platforms and media partners, leading RFPs and negotiating partnerships.
- Identify and test new partners, formats, technologies, automation and AI applications.
- Partner closely with Client Partnerships, Creative, Growth and Analytics teams to connect media strategy and measurement to broader client objectives.
- Turn complex strategies and performance data into clear recommendations for clients.
- Mentor junior team members and support new business pitches and thought leadership.
View Full Description & ApplyYou'll be redirected to the employer's site
