Social Media Manager
New
G
GainsightB2B SaaS
This role is a remote role based in the USA.Full-TimeMiddle
Salary$90,000-$110,000 USD annually
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Job Details
- Experience
- 5 to 8 years
- Required Skills
- Content creationHubSpot
Requirements
- 5 to 8 years of social media experience, ideally in B2B SaaS or enterprise technology.
- Strong editorial and marketable-moment instinct with ability to translate complex ideas into content.
- Hands-on content creation skills across written, visual, and video formats.
- Demonstrated track record of building audience and engagement on LinkedIn.
- Experience building or managing employee advocacy programs (e.g., Bambu, Sprout Advocacy, LinkedIn Elevate).
- Experience developing executive thought leadership content and working with senior leaders.
- Comfort with social analytics tools such as Sprout Social, Brandwatch, or Hubspot.
- Strong writing skills and a distinct point of view on B2B content.
- Ability to work cross-functionally and align stakeholders in a fast-paced environment.
Responsibilities
- Own and execute Gainsight's social media strategy across LinkedIn, X, Instagram, and emerging platforms.
- Develop and manage an always-on content calendar spanning thought leadership, product moments, customer stories, and events.
- Create and produce social content across formats, including written posts, short-form video, graphics, and carousels.
- Drive active community engagement on LinkedIn and other channels to build genuine relationships.
- Build and scale the employee advocacy program to amplify company content.
- Manage executive social media programs, developing content strategies and maintaining active presence for senior leaders.
- Lead the community management practice, monitoring conversations and surfacing insights.
- Build and own a social reporting framework, translating data into actionable recommendations.
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