Demand Generation Manager
New
P
PavagoB2B Marketing
South Africa. Philippines. Zimbabwe, U.S. Business HoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- SalesforceLead GenerationHubSpot
Requirements
- 4+ years of B2B marketing or demand generation experience.
- Proven experience generating measurable sales pipeline.
- Strong understanding of B2B sales and marketing funnels.
- Experience with HubSpot, Salesforce, Marketo, or similar platforms.
- Experience building multi-channel demand generation campaigns.
- Strong knowledge of lead nurturing, scoring, and qualification processes.
- Strong analytical and campaign management skills.
- Ability to measure campaign ROI and pipeline contribution.
- Ability to collaborate closely with sales leadership.
- Strong written and verbal English communication skills.
Responsibilities
- Build and execute multi-channel demand generation campaigns across email, content, webinars, and paid acquisition.
- Manage Account-Based Marketing (ABM) strategies and programs.
- Develop lead nurture and lifecycle programs to engage prospects.
- Partner with sales to define ICP, audiences, and targeting parameters.
- Develop and maintain lead scoring and qualification frameworks.
- Track and improve MQL to SQL to Opportunity conversion rates.
- Analyze pipeline contribution, campaign ROI, and overall funnel performance.
- Improve marketing automation and CRM workflows.
- Report performance insights and strategic recommendations to leadership.
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