- Define and strengthen positioning in the US premium market with consistent messaging across all channels.
- Manage and allocate a $200K+ monthly media budget across paid search, paid social, SEO, and content.
- Build full-funnel visibility and analytics from first touch through to closed revenue.
- Partner with Sales leadership to define lead qualification criteria and improve the customer journey.
- Lead a distributed marketing team, including hiring and managing specialists, contractors, and agencies.
- Develop PR and media presence in architecture, interior design, and construction publications.
- Establish clear marketing systems, processes, and quality standards that can scale with the business.
SEODigital MarketingCRM+1 more