Vice President, Marketing
G
GeneaProperty technology
Remote, USFull-TimeVp
Salary200,000 - 240,000 USD per year
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Job Details
- Experience
- 10-12+ years of progressive B2B marketing experience
- Required Skills
- Salesforce
Requirements
- 10-12+ years of progressive B2B marketing experience.
- Deep, hands-on channel marketing expertise (sell-through/two-tier distribution models).
- Proven brand-building leadership and experience leading brand refreshes.
- Strong partner marketing background, including co-marketing and partner enablement.
- Product marketing and launch experience, including sales enablement and messaging.
- Fluency in ABX marketing operations and attribution using Salesforce.
- Proven experience building, mentoring, and scaling marketing teams.
- Executive presence and ability to influence leadership teams.
- Experience with AI-enabled marketing and execution.
- Willingness to travel approximately 25% for events and partner engagements.
Responsibilities
- Own and develop Genea's brand strategy, positioning, and identity.
- Lead channel and partner marketing to drive demand through integrators, resellers, and technology partners.
- Orchestrate marketing across sell-through and sell-to go-to-market motions.
- Set strategy for field and industry events portfolio to build brand and influence pipeline.
- Own product marketing and go-to-market for product and channel launches.
- Guide demand generation and campaigns that support net-new logo growth in partnership with Sales.
- Partner with Sales to report on marketing-sourced and -influenced pipeline.
- Lead, mentor, and grow the marketing team while managing budget and ROI reporting.
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